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2011 “Undie Awards” for Underwear & Lingerie
2011 “Undie Awards” for Underwear & Lingerie
Unique Online Awards Asks Consumers to Nominate Their Preferred Pair of Unmentionables for Greatness
Dallas,
TX,
United States
(pr4links.com)
07/04/2011
DALLAS — Women and men of all shapes and sizes can weigh in on their favorite underwear, lingerie or shapewear by voting in this year’s Undie Awards. Beginning today through April 30, underwear aficionados and average consumers alike can anonymously cast ballots for their best-loved underwear by type, brand and style by visiting http://www.TheUndies.com.
There, voters will be asked to “let (their) own bodies do the voting” by selecting age range and height and then characterizing their body type, based on – (for the women) – bra and panty sizes as well as bust, tummy and bottom type OR – (for the men) – chest, waist and leg type as well as waist size. The Undies site features drop-down menus which enable voters to quickly select a preferred underwear brand and style. Voters also have the option of writing-in a favorite underwear brand, if it’s not listed.
Now in their fifth year, the Undies are an annual awards program designed to give consumers the final say in underwear. They celebrate all things lingerie, while also educating voters on how to best pick out underwear that is right for them. The Undies cover: bras, panties, thongs, G-strings and shapewear as well as boxers, briefs, t-shirts and men’s underwear.
“Over the past 5 years, I have been fascinated by the results of each Undie Awards. Like the Oscars, there are some predictable winners, but also some terrific surprises,” said Tomima Edmark, lingerie & undergarment expert. “Ultimately, the Undies are a great place for us to track and analyze trends, particularly among women. The first year we launched the awards, the thong silhouette was the runaway choice for most of the ladies. Now, the trend has shifted and more boyshorts are winning votes. It’s also fun to see a return to women wearing comfortable ‘granny panties.’ In the bra category, there has been an increase in sports bra voting in recent years, which suggests that more women are purchasing sports bras. We see this reflected in the variety of sports bras that are now on the market.”
Over a one-month period, voters can cast their ballots. Winners will be announced in May via the awards’ website, http://www.theundies.com.
The full list of Undies categories women can vote on include:
• Favorite Bra
• Favorite Sports Bra
• Favorite Strapless Bra
• Favorite T-Shirt Bra
• Favorite Minimizer Bra
• Favorite Push-Up Bra
• Favorite Padded Bra
• Favorite Shapewear
• Favorite Panty
• Favorite Brief
• Favorite Bikini
• Favorite Thong
• Favorite Boyshort
• Favorite G-String
The full list of Undies categories men can vote on include:
• Favorite Boxer
• Favorite Brief
• Favorite Boxer Brief
• Favorite Thong
• Favorite T-shirt
The Undie Awards are sponsored by online retailers HerRoom.com and HisRoom.com. No purchase is necessary to participate, though voters do get an electronic coupon worth 10% off their next order on either site.
For a comprehensive list of 2010 Undie winners, user reviews and celebrity underwear picks, please visit http://www.theundies.com.
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