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Paid Online Surveys for Social Media Sites
Paid Online Surveys for Social Media Sites
Vindale Research has announced plans to introduce one-click access to paid online surveys on its social media sites, consumer blog and e-newsletter, making it easier than ever for consumers to get paid to take surveys.
New York,
NY,
United States
(pr4links.com)
26/04/2011
Vindale – social media and the future of paid online surveys
New York City, NY, March 10, 2011—Vindale (www.vindale.com), one of the leading market research firms in North America, today announced plans to expand its social reach on the Web. The New York-based agency will introduce one-click access to paid online surveys via its Facebook fan page, Twitter feed, consumer blog and e-newsletter within the year. Currently users get paid to take surveys they access exclusively on the Vindale website.
By featuring paid online surveys on its social channels, Vindale aims to make it as easy as possible for users to access, understand and get paid to take surveys.
“Our business model is built on using technology to quickly, efficiently pair consumers with relevant surveys,” said Nate Ehrich, CEO and founder of Vindale. ""We anticipate social media will play a big role in this effort moving forward.”
What’s on the horizon at Vindale
In addition to streamlining its user experience, Vindale is re-tailoring its marketing strategy, shifting from reward-based marketing messaging to branded engagement initiatives focused on long-term user retention. Social media will play a key role in this effort by allowing Vindale to efficiently, effectively:
Create community. Vindale’s Facebook page, blog and Twitter feed serve as virtual “water coolers,” giving members a place to share opportunities to take paid online surveys.
Connect consistently. By publishing fresh content on its social channels each business day, Vindale engages users in an ongoing, real-time, “branded” conversation.
Cede control. Vindale opens its social media to users without barriers. Negative comments are not censored, giving users a justified sense of ownership over the community.
Calm concerns. By not censoring its social media platforms, Vindale also enjoys a secondary benefit: supplementary member-to-member (aka, free) customer support.
About Vindale
Since 2004, Vindale has developed technology, tools and processes that facilitate mutually beneficial relationships between consumers and B2C brands throughout the United States, Canada, United Kingdom and Australia.
Vindale.com is ranked in the top 10,000 most visited websites in the United States by Alexa and is a verified TRUSTe partner. For more information about Vindale, visit www.blog.vindale.com and follow Vindale on Twitter.
Contact:
John Hrzic
Director of Media, Vindale Research
John@vindalemedia.com
About
John Hrzic is the Director of Media at Vindale Research. His extensive experience with paid online surveys makes him an important team member at Vindale.
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