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Giving your Home Staging Company Celebrity Status part 4 of 4
Giving your Home Staging Company Celebrity Status part 4 of 4
So far in this series, we have talked about creating curiosity with Press Releases and announcements as well as giving your potential clients what they really, really, really want in order to build celebrity for your home staging business .
Chandigarh,
Chandigarh,
India
(pr4links.com)
26/07/2011
So far in this series, we have talked about creating curiosity with Press Releases and announcements as well as giving your potential clients what they really, really, really want in order to build celebrity for your home staging business . Then we took it one step further by ‘celebritizing’ your business by offering limited availability.
Today, to conclude our series, we are going to talk about pricing your services for a celebrity home staging business.
As with the rest of this series, some of you will find this controversial. That is fine as you know the old saying ‘no press is bad press!’ If you are bold enough to follow these steps, you will find great reward in the abundance of newly found celebrity and recognition you have created for your home staging business.
In this economy there seems to be a prevailing thought process about low prices. The truth is, there is plenty of money out there, around every corner if you just give someone what they really want and show them the extreme value they will receive and how it will help them, specifically.
Why do you think that people who train on money, weight loss and sex are so popular? Everyone wants to be rich, skinny and sexy so the people who teach that have created huge desire and can now price their products and services accordingly.
When I first started APSD (www.APSDmembers.com) everyone said I would not succeed because my trainings were more expensive than other home staging training companies. But I never thought of myself as just another home staging training company and was prepared to present the difference and the value. It worked and I soon became an underground celebrity within the real estate investing community.
Recently my husband sent out a request for business quotes from contractors for his business. The funny thing is that he received 3 quotes and each one doubled in price. He immediately dismissed the lowest quote without even seeing examples because he assumed that the person must not be very good. Hmmmm. Have you ever thought about this? How can you run a ‘celebrity’ home staging business if people automatically assume you are no good because your prices are so low?
If you really want an abundant and prosperous ‘celebrity’ home staging business, you have to learn to price accordingly. For some of you this will be difficult because you have become the ‘Wal-Mart’ of home staging…pricing so low that you assume everyone will want to shop in your store. Nope, not everyone does and those that do are usually a pain in the rear end.
The best way to step up into a ‘celebrity’ home staging business pricing structure if you have started too low is to offer staging options. So, you can still keep your low end pricing for a lower end service, then offer a mid range service as well as a ‘super star’ hands off service that may include everything from an extraordinary home staging to curb appeal to real estate marketing.
What you will find is that most people choose your middle option. Eventually, you can let your low end option go, move your middle option to the lower end option, move the top to the middle and then create an all new ‘celebrity’ staging that may now also include packing and moving or whatever other options you want to include to best serve your home staging client.
Give your customer the choice. When you present yourself as the ‘celebrity home staging business’ and treat your clients as celebrities as well, you will be surprised as how quickly your recognition, business and celebrity grow!
To your greatest success,
Karen Schaefer
Founder, APSD The Association of Property Scene Designers
The World Leader in Home Staging Training and Certification
For more information on Karen Schaefer and APSD and to receive a free home staging CD go to www.APSDmembers.com
Email: info@apsdmembers.com
Peter Treloar
Phone : 1-877-900
Address : APSD PO Box 271 Manitou Springs, CO 80829
Zip : 7824(USA)
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