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Invaluable Support Resource for Fledgling Devices
Invaluable Support Resource for Fledgling Devices
Accelerate Associates, a market research and outsourced marketing management services company, specialises in assessing the market for novel medical devices that are at the concept stage of development.
Standon ,
Staffordshire,
United Kingdom
(pr4links.com)
28/07/2011
Standon, Staffordshire, July 28, 2011 -- Making informed decisions at the early stages of product development is vital for the success of any product and Accelerate Associates delivers bespoke primary and secondary research packages to support product development and aid commercial decision making from birth to cradle. Accelerate Associates reports look to provide relevant clinical opinion, benchmarking of competitor products and conducting route-to-market analyses focused on supplying the National Health Service in the UK market.
Identifying the market for a novel concept is not without its challenges and requires complex primary research. Typically Accelerate Associates will examine areas such as:
How will the new product compare with existing technologies available on the market?
Will the new product satisfy currently unmet needs whilst selling at a price that NHS buyers will pay?
What is the competitive landscape of the existing market? What will be required to achieve market share?
What are the USP’s of the new product – does the product actually offer something above and beyond the current market?
How does the market consume existing products? e.g. are they purchased in advance or ordered when an immediate demand arises etc.
What is the nature of the relationship between incumbent suppliers and the NHS?
Established since 2007, the Accelerate team has conducted research for a number of early stage medical devices, including: an intelligent insulin delivery pen device and a novel guidewire for interventional cardiology. In addition, the team has conducted research to develop and assess diversification opportunities for various clients.
For further information on Accelerate Associates please log onto: www.accelerate-associates.co.uk or telephone: 01782 791199.
Contact:
Philippa Bevan
Partner
Accelerate Associates
Standon, Staffordshire ST21 6RB
01782 791199
Philippa@accelerate-associates.co.uk
http://www.accelerate-associates.co.uk