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Las Vegas Luxury Hotels Failing at Social Media?
Las Vegas Luxury Hotels Failing at Social Media?
Social media takes sales and marketing to a whole new level. It appears that some on the Las Vegas luxury hotel circuit are clearly not taking advantage of this new tool, much to the detriment of the hotel and the guest.
Winnipeg,
Manitoba,
Canada
(pr4links.com)
29/10/2010
Social media takes sales and marketing to a whole new level. One that has proven to be more authentic, believable and helpful to consumers than traditional and expensive advertising. It appears that some on the Las Vegas luxury hotel circuit are clearly not taking advantage of this new tool, much to the detriment of the hotel and the guest.
Quickly becoming a cornerstone in word-of-mouth marketing, social media is a unique platform that combines the speed of the internet with the traditional word-of-mouth sharing, allowing people to relay information with one another in a quick, concise – sometimes 140 characters to be exact – manner.
Savvy consumers now depend on and expect companies to be part of this word-of-mouth marketing panacea. It benefits everyone. There's little of no cost to the business, and consumers get a first hand referral of what they are buying.
Internet entrepreneur and founder of the “Social Media Adventure,” ( http://www.SocialMediaAdventure.com ) Joseph Ranseth recently witnessed first-hand social media opportunities in several major luxury hotels on the Las Vegas strip, An area of the country that is extremely competitive when it comes to hotels. he was shocked and disappointed that the famed Bellagio was not engaged in this mutually beneficial form of marketing.
To plan a recent trip to Las Vegas to attend a marketing conference, Ranseth asked his social network of nearly 15,000 people: “What’s your favorite hotel in Las Vegas?” ( http://socialmediaadventure.com/520/crowdsourcing-las-vegas-luxury-hotels-through-social-media/ )
Dozens of people responded, including friends from Facebook, Twitter followers and even a travel agency that specialized in Las Vegas Luxury Hotels ( http://www.lasvegasluxuryhotels.com ).
They responded overwhelmingly: the Bellagio.
A double bed for a single guest and a room transfer that did not follow through to accommodate Ranseth’s conference schedule, Ranseth shared his disappointment with a lack of customer service through twitter. All unnoticed by the hotel that his social network had suggested.
Ironic that social media was what made Ranseth choose the Bellagio over many other fine luxury hotels yet the Bellagio was dismissive (or ignorant) of social media and its advantages. The Bellagio, with 1,380 Twitter followers, led in word-of-mouth recommendation, but missed a chance to reach one guest and his 15,000-person audience. An opportunity that is sure to be sorely missed.
The development of a company’s social network has proven to be successful with lead Twitter personalities such as Lady Gaga reaching an audience of almost 7 million and the fashion label Lacoste proudly announcing the achievement of 2 million Facebook “likes” last week.
Social networking continues to grow and find success and when it comes to comparing social media savvy, Las Vegas luxury hotels could find increasing their prowess beneficial to their representation in the social media universe.
“When businesses start to listen, they’ll find more people talking about them… in a good way,” said Ranseth, recently named one of 16 People Inspiring The World Through Twitter. Even more ironic is the fact that while at another hotel, Ranseth was identified by Mike Koenigs, a keynote speaker, as one of the top three influencers at the high profile marketing conference.
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“When businesses start to listen, they’ll find more people talking about them… in a good way,” said Ranseth, recently named one of 16 People Inspiring The World Through Twitter. Even more ironic is the fact that while at another hotel, Ranseth was identified by Mike Koenigs, a keynote speaker, as one of the top three influencers at the high profile marketing conference.
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