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Yapi Kredi to Increase Customer Base in the Credit Card Market in Turkey
Yapi Kredi to Increase Customer Base in the Credit Card Market in Turkey
The Turkish bank is all set to dominate the credit card market in the country
Sanger,
CA,
United States
(pr4links.com)
03/05/2012
In sync with the global craze for plastic money, Turkey too has entered the kredi kartı market with fervor. Like everywhere around the world, credit cards are acceptable everywhere, including soft drinks dispensing machines. Yapi Kredit, Turkey's leading player in the credit card market is all set to dominate the market with a wide variety of products, and services.
Credit cards have become a vital aspect of the Turkish economy. An independent report states that they accounted for about 25 per cent of consumer spending in 2008 alone. This boom in the credit card market has led several players to come up with hard to resist offers like cash back rewards of up to 20% of purchases, free installments for domestic purchases etc. And if you're struggling with a debt, then there's a kredi hesaplama that's planned for you.
The bank has been focusing on diversifying its product range to meet customers' demands, and introducing innovative products. "Yapi Kredi has co-partnered with several banks including Millennium Bank, Vakifbank, Fortis Turkey, Anadolubank, Cyprus Economy Bank, and the Cyprus Turkish Co-operative Central Bank, as a result of which the 'World' credit card program is Turkey's leading brand and marketing platform with about 11 million credit cards," says the spokesperson for the bank. The bank is involved in multiple services including kredi hesaplama and repos. It is one of the few kredi kartı.
"Products included in the 'World' series include Worldcard, World Gold Card, World Platinum Card, World Business Card and the World Crystal Card. Other cards include Adios Card, and Play Card. Every card is unique and has a character of its own. The World Platinum card for example offers travel protection insurance, purchase protection insurance and VIP line service, adds the spokesperson. With its diversified products and services, the number of credit cards that were sold until Quarter 1 of 2011, was slated to be 7.9 million.
The bank has also come with a unique feature called 'Contactless Feature'. This allows all Yapi Kredi card holders to make transactions below 35TL without PIN or signature. Since it's easy, fast and secure, it's been popularly used by card holders.
About Yapi Kredi: The bank was founded in 1944 and is Turkey's first national bank. Yapi Kredi is also the first bank in Turkey to issue kredi hesaplama and kredi kartı.
To know more, visit, http://www.yapikredi.com.tr/tr-TR/hesaplama_araclari/AjaxBireyselKredi.aspx
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