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Genesis Burson-Marsteller appoints Albert Pereira as President, Digital and Chief Marketing Officer
Genesis Burson-Marsteller appoints Albert Pereira as President, Digital and Chief Marketing Officer
Genesis Burson-Marsteller, India's leading integrated communication firm which specializes in public relations, public affairs and digital marketing services has appointed Albert Pereira as president of the digital practice and chief marketing officer, reinforcing the firm's leadership in digital communications.
Gurgaon,
Haryana,
India
(pr4links.com)
12/01/2011
Genesis Burson-Marsteller, India's leading integrated communication firm which specializes in public relations, public affairs and digital marketing services, today announced the appointment of Albert Pereira as president of the digital practice and chief marketing officer, reinforcing the firm's leadership in digital communications.
With over 15 years of experience in the communications industry, Albert has held integrated marketing leadership roles in key communication networks. An ardent communications professional who believes that wireless digital is poised to impact consumer behavior and marketing-communications dramatically across the Asia-Pacific region, Albert has lead emerging innovation in the digital business. In his earlier roles with leading communication agencies, he has won numerous national and international awards in partnership with his teams and clients.
Speaking on the appointment, Prema Sagar, principal and founder of Genesis Burson-Marsteller said, "2011 promises to be an exciting and high growth year for us. We are bringing in exceptional talent to expand our client service offering and our strong leadership team continues to focus on providing expert counsel in the areas of domain knowledge, strategy and management of issues and crises. As head of the digital business in India and chief marketing officer, Albert will work closely with Burson-Marsteller's Asia-Pacific digital team to deliver innovative and insight-driven communication campaigns for clients across the region."
Bob Pickard, president & CEO of Burson-Marsteller in Asia-Pacific, added, "Albert's appointment as a key member of our India and regional leadership teams further strengthens B-M's unsurpassed ability to secure tangible business outcomes for our clients, grounded in our evidence-based approach to communications and built on a profoundly digital platform.
"Albert Pereira, on this appointment, "I am extremely enthused by Genesis Burson-Marsteller's drive and vision for growth and specifically digital growth. As part of my mandate I would look to help integrate the best of B-M Digital WW with our incredible strengths, ensuring absolute value to clients."
Genesis Burson-Marsteller introduced digital marketing services in India last year and since then has seen high levels of interest by clients. The firm has also developed some exceptional client campaigns using integrated digital communication. As the leader of this business, Albert will be responsible for bringing in fresh insights and strategies that add greater value to clients. Under his guidance, the firm will continue to build digital capabilities and offer a comprehensive suite of services including web audit, search engine optimisation and marketing, social media marketing, online reputation management, web application development and mobile marketing solutions.
About Genesis Burson-Marsteller
Genesis Burson-Marsteller is India's leading integrated communication firm specializing in public relations, public affairs and digital marketing services. The firm has 7 offices and a domestic affiliate network that reaches over 100 cities across the country. Genesis Burson-Marsteller is known for its insight-based strategies, innovative execution and strong focus on measurement of results. asia.wsj.com
About Burson-Marsteller Asia-Pacific
Burson-Marsteller Asia-Pacific is the leading consultancy for organizations communicating in Asia-Pacific and internationally. With a presence in the region dating back to 1973, Burson-Marsteller Asia-Pacific today includes 31 offices and affiliates in 16 countries integrated seamlessly into a global network operating in 98 countries. Our Evidence-Based approach to communications provides our clients with effective, data-driven programs delivered through multiple channels and focused on tangible, measurable results. Our team of more than 600 professionals offers a powerful combination of local knowledge, sector expertise and global communications reach.
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDAQ: WPPGY), the world's leading communications services network.
For more information, please contact:
Madhavi Behl
Genesis Burson-Marsteller
Office: +91 4417 4551
Mobile: +91 98203 60597
E-mail: madhavi.behl@bm.com
About
Genesis Burson-Marsteller is India's most trusted public relations and public affairs consulting firm. The firm has seven wholly owned offices in major metros and reaches over 200 cities across the country through its ‘exclusive’ affiliate network. The firm is recognized for its insight-based strategies, innovative integrated campaigns delivered by its best-in-class professionals with only one purpose – to make a real measurable impact on the business of our clients.
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