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Copy Writing – The Secret of Success for Small Businesses
Copy Writing – The Secret of Success for Small Businesses
The real secret to small business success has nothing to do with technology tools, using words is called copy writing. Effective use of words, especially in business, means skyrocketing sales, satisfied clients, happy employees and a profitable and secure future
chennai,
tamil nadu,
India
(pr4links.com)
10/02/2011
The real secret to small business success has nothing to do with technology tools, the internet or anything like that. In fact, it isn’t even a real secret. It has been around since man started to communicate. It is WORDS! Words carry enormous power. They can make you laugh hysterically, or destroy a relationship or friendship. Words have more power in them than any other tool at your disposal.
Effective use of words, especially in business, means skyrocketing sales, satisfied clients, happy employees and a profitable and secure future. Yet, less than 1% of small entrepreneur businesses use words with full power. The power of words can be learned and used effectively by anyone and when this power is harnessed there is nothing on this earth that can stop you.
This art of using words is what is called copy writing. It makes or breaks your sales and advertising material. One of the ways an “amateur” copywriter who is writing for his own product or business can beat the experienced pro is by infusing the sales letter or ad with his own, honest, intense enthusiasm. When doing selling in print, enthusiasm is just as important as in face-to-face selling.
This is why you cannot just sit down and write an ad “on command”, like you can sit down and do bookkeeping. You have to work up some enthusiasm for the job and the proposition you are putting across. If I am going to write an ad or some other sales material the first thing in the morning, as I often do, I try to set my subconscious mind working on that job before I go to bed the night before.
Sometimes I wake up with the “big idea” that I need, other times I at least wake up with ideas and a readiness to write them and pick and choose. Do not force yourself to “grind out” direct-response copy, when you really don’t feel like it because the result will be flat and mechanical. It may be technically correct with a headline, subheads, bullet points, an offer etc. but it will lack spirit and enthusiasm.
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